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Ovest Destination Italie - Tour Operator specialized in incoming in Italy| Incentive Travel Agency

 OVEST VIAGGI S.R.L. - Tour Operator specializzato in incoming in Italia

2016/03/24 - Firenze - Prevenire è meglio che curare

NO MORE GRAFFITI BUT DIGITAL MESSAGES. START IN FLORENCE A CAMPAIGN AGAINST VANDALISM

NO MORE GRAFFITI BUT DIGITAL MESSAGES. START IN FLORENCE A CAMPAIGN AGAINST VANDALISM

Florence - Prevention is better than cure
A unique digital prevention campaign accompanies the big operation of cleaning up of thousands of written and squandered the interior of the Campanile di Giotto in Florence.
From now on, visitors to not retain a desire to leave their mark may disclose special digital whiteboards installed next to a notice on the first, third and fourth level of the bell tower: "Welcome to the Campanile di Giotto! For centuries we preserve masterpieces: from now the graffiti will be removed immediately, but if you leave your digital message we will keep forever, like a work of art. "

The App Autography
You like to use the pen? Nothing is like the marker? Prefer the spray? With an App Autography call and strategically developed by the Opera del Duomo to save damage to the tower scarred by tourists for years (and even during the presentation of the project when some boys were caught in vandalize the bell), anyone can write their own message and customize it.

Digital entries shall then download, cataloged and preserved in the historic Opera di Santa Maria del Fiore, with the documents of seven centuries of life of the Work: from the construction of the Dome of Brunelleschi to the registers of the baptized which include illustrious names like that of Amerigo Vespucci.

Sensitization against vandalism
Tests to develop the system in recent days have been strong and it is hoped that the initiative helps the public to be more sensitive against vandalism, still promoting graffiti in a "parallel dimension."

Every year the monuments of the Cathedral of Florence, especially the Campanile di Giotto and Brunelleschi's Dome, which soon will touch the same treatment, they are a target for inscriptions and graffiti on the walls, which besides being an obvious threat to our heritage, are an expensive item in the accounting books of the Opera that before starting the new plan took steps to erase all forms of degradation and dirt, and from now on has scheduled annual maintenance. An activity of constant monitoraffio that will help to preserve these treasures in the best conditions. We are invited to do our part.

for info: autography.operaduomo.firenze.it

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Justweb srl - Web agency - Piano di Sorrento OVEST VIAGGI S.R.L. Headquarters: Viale Nizza 16, 80067 - Sorrento [NA] - Italy P.IVA 0124 144 12 19
Phone: +39 081.532.96.11 - Fax: +39 081.807.23.75 - E-mail: ovest@ovest.com

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